I turn flexible work initiatives into measurable economic value. Discover how much hidden salary you may be paying—without even realizing it.

The Economic Value of the Personal Time (EVPT): The UNIQUE way to measure in $ the emotional salary that corporations pay to their employees

I am an experienced and well-known professor and a specialist in Business Administration and Microeconomics. I have devoted most of my working life to the fascinating subjects of International Business Management, Business Administration, and Applied Economics.

My extensive industrial experience includes several years as an Entrepreneur, Consultant, International Expansion Manager, and Microeconomist Researcher. Founder of Econtime Consultants

I have been featured in over 100 U.S. media outlets in recent economic commentaries as a professor and consultant specializing in time economics—an applied branch of microeconomics focused on quantifying the monetary value of leisure and personal time. My qualitative data analysis research led me to develop a Grounded Theory framework and a measurement concept known as the Economic Value of Personal Time (EVPT), which assigns a dollar value to time outside formal employment.

I am a former executive at Hay Group, which was acquired by Korn Ferry in 2015, and over the past 25+ years, I have mentored and taught more than 7,000 executives and business students. My publications include a #1 Amazon best-selling book (2024) in the Comparative Economics category. Professionals and managers from organizations such as Apple, Ace Hardware, HSBC, Ford, Starbucks, Huawei, Lippo Group, and GWM have attended my conferences and events.

I currently serve as Head of the Department of Business and Economics at the Institute for American Universities (IAU) and the American College of the Mediterranean (ACM), where I primarily teach students from institutions including the University of Arizona, the University of Nebraska–Lincoln, and Southern Methodist University, among others. IAU/ACM is an academic partner of Sciences Po College, ranked #2 globally in political science, public administration, and international relations (QS 2024).

I hold a Doctor of Business Administration (DBA) from the Swiss Business School University of Applied Sciences (Zurich), an MBA from Nottingham Trent University (UK), and a Graduate Diploma in Marketing from the Chartered Institute of Marketing (UK). My additional qualifications include postgraduate diplomas in International Finance (Tech University) and Business Research Methods from the University of Bradford School of Management (UK), as well as a BBA from ESIC/ISM & EIU. I have also completed executive education programs at Wharton and IESE.

I measure the economic value of emotional salary for organizations.

A process of measurement based on scientific research published in journals indexed in international repositories

Corporate Audit on Employees

In an online or onsite process, I and/or my people at Econtime Consultants collect data from your employees and create a personal profile for each person

Collecting and Analysing Results
Calculation in $ of the Emotional Salary Paid by the Company
On-site/ onlline consultancy

Results and data are aggregated and segmented by departments, genders, positions, etc

According to the former data obtained, we create a profile for each employee and an economic corporate valuation of the organization's emotional salary value.

Our consulting services can be implemented onsite or remotely, depending on the client's needs.

Why GM

Personalized Approach

Every student, college, or company is different. Dr. Monray takes the time to understand your individual needs, concerns, and goals before approaching a plan.

25+ years of experience

More than 25 years of experience in management consulting brings deep strategic judgment, pattern recognition across industries, and the ability to anticipate risks and outcomes that less experienced advisors may overlook. This experience translates into faster diagnosis, more practical solutions, and decisions grounded in real-world results rather than theory alone.

Student Testimonials

Jessica De Russo University of South Carolina

"Dr. Monray, thank you for leading such a spectacular course".

A young man wearing glasses poses for a portrait.
A young man wearing glasses poses for a portrait.
Jason Brown. IAU & Southern Mehodist University

"Professional, knowledgeable, and thorough. One of the best professors I ever had."

Ava Schulz. University of Nebraska

"A huge thanks to Professor G.Monray for making this time a memorable experience."

Professional Testimonials

An outstanding consultant who combines strategic insight with practical execution. His guidance delivers a clear, measurable impact.

Isabel M. Cosentino. Cosentino Group Board of Directors

We are proud to have industry leaders like Professor George Monray leading our Business and Economics programs in Barcelona!.

Dr. Ignasi Perez, Institute for American Universities / The American College of the Mediterranean

★★★★★
★★★★★

Your Success Starts with a Conversation

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