Barcelona-Madrid-Houston-Bangkok-Jakarta-Zurich-Shanghai

I will help you to discover the ECONOMIC VALUE of your LIFETIME to find your perfect equilibrium work-life balance

Learn it in one of my conferences

How would you act if I told you that, given your current life circumstances, you are being paid $20/hour, but your true value for each hour of your lifetime is $210?

GEORGE MONRAY, Ph.D.

I help companies and people to understand the real economic value of their lifetime to achieve happiness

All my services are either in English or in Spanish language. / Todos mis servicios pueden ser tanto en Ingles como en Español

Academic Authority in Economics and Business

Emotional Connection with the Audience

Narrative Art Expert

Authentic and Based on Data

Great impact through scenic presence

Inspiring action and personal transformation

WHY ME?

HIRE MY CONFERENCES AND BE FULLY AWARE OF THE IMPORTANCE OF YOUR LIFETIME

MAKING YOU AWARE OF THE ECONOMIC VALUE OF YOUR TIME THROUGH ENGAGING TALKS

EXCITING, SCIENTIFIC, DATA-DRIVEN, RIGOROUS, AND INFORMATIVE

PRACTICAL APPLICATION TO IMPROVE YOUR DAY-TO-DAY LIFE

I am the Chair Holder of Business and Economics at IAU/ACM and a professor of Microeconomics who will help you measure the quality of your life. Honorary Member of the Global Academy of Finance and Management and a full member of the American Economic Association (AEA).

¿Cómo pueden las empresas decirle a un empleado de que se preocupan por su vida si solo se centran en lo que sucede durante el tiempo de trabajo?

La orientación empresarial al tiempo de trabajo y sus siglas en ingles (OWT) implica que las empresas orientan la contratación y la gestión de personal únicamente desde la perspectiva de sus necesidades. Esto ofrece a los empleados un punto de partida para comprender su valor económico en el mercado laboral. Tanto empleados como empresas han internalizado la creencia de el sueldo de un empleado es el verdadero valor económico de su tiempo, no siendo realmente así. El suelo del empleado es su coste de oportunidad, no el valor económico del tiempo de su vida. Este valor economico del tiempo de su vida depende de temas familaires, situacion fiananciera, salud, edad y otros.

Las empresas que en lugar de ofrecer únicamente una orientación al tiempo de trabajo ofrezcan una orientación al tiempo de la vida del empleado (OLTV) estarán transmitiendo a sus empleados que que la empresa entiende lo crucial que es el tiempo de su gente cuando estan fuera de la oficina.

¿Por qué es eso importante para empresas y empleados?

Porque en el momento que la empresa y el empleado conocen el valor económico de cada hora fuera del trabajo, ese empleado toma consciencia de la razón por la que trabaja (su porque, su razon de ser y existir) y la razon por la que contribuye a la compañía. El poder resumir esta experiencia en simplemente un numero (unidad monetaria/hora) ayuda a valorar el coste de la vida en si.

El conocer este coste de tener acceso a horas libres ayudará al empleado a autoexigirse mas o menos en su vida profesional ayudándole en su equlibrio trabajo-ocio (WLF), además, esto va a ser de extrema utilidad a las corporaciones para asignar trabajos remotos, viajes, horas extras, promociones u horarios.

Si un empleado entiende que por ejemplo y dada su situación su tiempo personal es mucho mas costoso que el que pasa en la empresa, entonces tendera a valorar mas y mejor ese tiempo, haciendo que esto impacte en su calidad emocional, lo cual se verá recompensado en su productividad en la empresa. Si por el contario su tiempo personal no cuesta mas que lo que cobra por hora entonces quedara plenamente justificada la decisión de trabajar mas horas. Haga lo que haga deberá de ser capaz de ver eso en un numero y un coste numérico.

En Econtime Consultants (https://econtime.eu) ayudamos a personas y empresas a alinear intereses y a ajustar la oferta profesional del individuo a la demandas de la empresa teniendo en cuenta el equlibrio trabajo-vida personal. De una cultura orientada a lo que pasa en el trabajo (WHW) a una nueva cultura de lo que ocurre en la vida (WHL). 

How can companies genuinely claim they care about their employees’ lives if they only focus on what happens during working hours?

A business model oriented solely toward work time (OWT) suggests that companies approach hiring and management exclusively from their own operational needs. While this perspective gives employees a baseline understanding of their economic value in the labor market, it is incomplete.

Many employees—and organizations—have internalized the belief that a salary reflects the true economic value of an individual’s time. This is not accurate. A salary represents an opportunity cost, not the full economic value of a lifetime. The real value of an individual’s time depends on multiple factors: family responsibilities, financial situation, health, age, and personal priorities, among others.

Companies that embrace an Orientation to Life Time Value (OLTV) rather than focusing solely on working time send a powerful message: they acknowledge and respect how critical an employee’s time is beyond the office.

Why does this matter for companies and employees alike?

Because once both parties understand the true economic value of every hour outside work, employees gain clarity on the purpose of their work—their “why,” their raison d’être. At the same time, companies gain insight into what truly drives performance and satisfaction.

Quantifying this in a simple metric—such as a monetary value per hour—offers a practical way to assess the real cost of living and the value of personal time. This understanding empowers employees to better manage their work-life balance (WLB) and make informed decisions about their professional commitments.

For organizations, this approach becomes invaluable when planning remote work policies, business travel, overtime, promotions, or scheduling.

Consider this: if an employee realizes that, given their circumstances, their time is far more valuable than the hours they sell to the company, they will prioritize that time accordingly. This shift often improves emotional well-being, which in turn drives higher productivity and engagement. Conversely, if personal time is valued less than the hourly wage, working additional hours may feel fully justified. Either way, decisions become more transparent and intentional when tied to a tangible number—a clear, measurable cost.

At Econtime Consultants (https://econtime.eu) we help individuals and organizations align interests by recalibrating the professional offering to meet business needs—moving from a “what-happens-at-work” (WHW) culture to a “what-happens-in-life” (WHL) culture.

I HELP YOU TO BE AWARE + I PROVIDE YOU WITH THE REAL VALUE OF YOUR LIFE IN $

GM at the Doctoral Program at UPH Executive Education in Jakarta. 2018 about the Economic Value of Time.

GM at IFP Program at IESE B-School, Barcelona. 2007 on the balance of work-life.

GM at the International MBA at Kasetsart University, Bangkok. 2023 on the Opportunity Cost of Toxic Excessive Productivity (TEP)

YouTube Video Max Audience

705,723

10,211

Video Views

Video Impressions

3,160

Channel Subscribers

MY REAL STORY

I travel and work across three continents, and now, in my fifties, I can look back with perspective. In my thirties, I worked and traveled as much as possible—often logging more than 60 hours a week. Back then, I had no limits. My life revolved entirely around work and productivity, with no real reason to leave the office on time. No one was waiting for me at home.

Then, one day, God blessed me with the greatest gift a person can receive: the best family I could ever imagine. From that moment on, being away from home became harder. What changed? On paper, nothing. But in truth, everything—because I began to miss my wife and daughter deeply. They taught me the true meaning of love.

Research shows that by the time your children reach 18–20 years old, you have already spent about 90% of the total time you will ever share with them in your life. In reality, this number should be lowered to around 14–15 years, because from that point, most kids prefer spending time with friends rather than parents.

When I realized this, it struck me: I have only 5 or 6 years left to truly enjoy quality time with my daughter. And I am also aware that I now have fewer years ahead of me than I have already lived.

This profound, almost spiritual realization led me to seek the perfect balance between work and life—placing my own needs at the center of the equation. That equation is what I call the Economic Value of Personal Time (EVPT).

As a professor of Microeconomics, I have the privilege of applying scientific principles to real lives, with one simple goal:

To help you move through life at your own right pace

Dr. George Monray

200+

Co>Ev

The Cost of Life

Happy clients

People

I like to see numerically the justification for why now is the time to work hard. Maybe I should get a second part-time job. The economic value of my time appears lower than my opportunity cost; also, my debts are significant, I lack dependents, and my love for my work justifies it. Time to work hard!

Charles Harton

I am happy to understand that even if I get paid 21$/H the cost of my time is 99.7$/h. My family responsibilities for my two kids, my age, my healthy financial situation, my opportunity cost, the evaluation of the importance of my free time, and my actual health provided me with data that guides me in new projects that require my time. I know now how valuable I am not only at work but in life.

Anna Nichols

★★★★★

★★★★★

"Life is too short to dismiss its seriousness, but too long to bear without moments of lightness and joy."