GEORGE MONRAY, Ph.D.

I help companies and people to understand the real economic value of their lifetime to achieve happiness

All my services are either in English or in Spanish language. / Todos mis servicios pueden ser tanto en Ingles como en Español

HIRE MY CONFERENCES AND BE FULLY AWARE OF THE IMPORTANCE OF YOUR TIME

MAKING YOU AWARE OF THE ECONOMIC VALUE OF YOUR TIME THROUGH ENGAGING TALKS

EXCITING, SCIENTIFIC, DATA-DRIVEN, RIGOROUS, AND INFORMATIVE

PRACTICAL APPLICATION TO IMPROVE YOUR DAY-TO-DAY LIFE

George Monray is a professor of Microeconomics who will help you measure the quality of your life. GM is an Honorary Member of the Global Academy of Finance and Management and a full member of the American Economic Association (AEA).

I HELP YOU TO BE AWARE + I PROVIDE YOU WITH THE REAL VALUE OF YOUR LIFE IN $

GM at the Doctoral Program at UPH Executive Education in Jakarta. 2018 about the Economic Value of Time.

GM at IFP Program at IESE B-School, Barcelona. 2007 on the balance of work-life.

GM at the International MBA at Kasetsart University, Bangkok. 2023 on the Opportunity Cost of Toxic Excessive Productivity (TEP)

Hire a Conference

150+

30+

Years of international experience in International Business and Economics

Conferences in the Professional and Academic Fields

MY REAL STORY

I travel and work across three continents, and now, in my fifties, I can look back with perspective. In my thirties, I worked and traveled as much as possible—often logging more than 60 hours a week. Back then, I had no limits. My life revolved entirely around work and productivity, with no real reason to leave the office on time. No one was waiting for me at home.

Then, one day, God blessed me with the greatest gift a person can receive: the best family I could ever imagine. From that moment on, being away from home became harder. What changed? On paper, nothing. But in truth, everything—because I began to miss my wife and daughter deeply. They taught me the true meaning of love.

Research shows that by the time your children reach 18–20 years old, you have already spent about 90% of the total time you will ever share with them in your life. In reality, this number should be lowered to around 14–15 years, because from that point, most kids prefer spending time with friends rather than parents.

When I realized this, it struck me: I have only 5 or 6 years left to truly enjoy quality time with my daughter. And I am also aware that I now have fewer years ahead of me than I have already lived.

This profound, almost spiritual realization led me to seek the perfect balance between work and life—placing my own needs at the center of the equation. That equation is what I call the Economic Value of Personal Time (EVPT).

As a professor of Microeconomics, I have the privilege of applying scientific principles to real lives, with one simple goal:

To help you move through life at your own right pace—and in doing so, to make you happier.

Dr. George Monray

200+

Co>Ev

The Cost of Life

Happy clients

Emily, 36, is a workaholic; she has two kids while she works 70h/week, her financial situation is good, but still, she would love to have more free time with her kids, of 6 and 8 years old. She is also worried because, due to stress, her health is deteriorating fast. Our research finds that she sells her time at work for $23 /h while the personal cost of giving up time is $92/h. Her work is playing an overrated role in her life. She might regret not changing her direction while she still has time.

Profile 1. The Workaholic.

Profile 2. The Middle Aged with kids out of college

EXAMPLES OF APPLICATION OF THE EVPT

John, 56, lives with his wife in Florida, and his dream is to spend a year sailing around the world on his boat. His financial situation is solid: the house is fully paid off, there is no lingering college debt, and his two children have both graduated and recently married. 

Although his health is somewhat diminished, his doctor has warned him about potential future issues that could affect his quality of life. Professionally, John feels he has completed a full career cycle. He is now considering moving to a better home in a luxury neighborhood, taking advantage of an attractive market price.

Our research shows that while John currently earns $35 per hour at work, the economic value of his lifetime is $157 per hour. In other words, it is more costly to sacrifice precious life hours than it is to give up a portion of his working time.

Susanna, 27, is the mother of a lively 2-year-old. She works for a modest income, yet her child’s needs demand nearly all of her time and attention. Carrying a college debt of $50,000, her main priority is to build a secure future for herself and her son.

Recently, a new position opened in her company—one that would slightly increase her income but also require more working hours each week. Susanna now stands at a crossroads, weighing her options.

Our research into Susanna’s Economic Value of Personal Time (EVPT) revealed that she was exceeding her opportunity cost by a factor of four, meaning that every hour spent with her child carried a very high economic value. The new role, however, would still make her happier while reducing her quality-of-life cost to half of what it once was.

A wise and well-calculated decision.

Profile 3. Young and Broke

Profile 4. Stress and Health Issues

★★★★★

Nicholas, 65, has just been offered a tempting deal by his company: 50% more pay for every extra hour he works. The prospect of earning more money appeals to him—until he considers what it would cost in another currency: time with his 4-year-old grandchild.

A cancer survivor, Nicholas knows how precious life truly is. With our guidance, he discovered that while the raise would increase his earnings to $52 per hour, the economic value of his lifetime is $301 per hour. Accepting the offer would mean selling his most valuable asset—his time—at a fraction of its worth.

Some opportunities are better left behind.

"Life is too short to dismiss its seriousness, but too long to bear without moments of lightness and joy."